Planning Focus Groups

By:

David L. Morgan

Format:

Paperback / softback

Series:

Focus Group Kit

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Description

Planning Focus Groups is part of the six-vol ume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial pla nning stages through to analysing and reporting the data. '

Author Biography:

David L. Morgan is a professor emeritus in Department of Sociology at Portland State University. He is a sociological social psychologist, who is widely known for his work on focus groups, including his book, Focus Groups as Qualitative Research, and as coauthor of The Focus Group Kit. In addition, he has worked extensively on mixed methods, including a book for SAGE, Integrating Qualitative and Quantitative Methods. Most recently, he has published Essentials of Dyadic Interviewing for Routledge, and A New Era in Focus Group Research, co-edited, with Rosaline Barbour, for Palgrave.

Release date Australia

September 10th, 1997

Author

David L. Morgan

Audience

Professional & Vocational

Pages

160

Series

Focus Group Kit

Dimensions

178x254x8

ISBN-13

9780761908173

Product ID

2552701

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