Political Campaign Craftsmanship

Name: Political Campaign Craftsmanship
SKU: 5855318
Price: 93.99 AUD
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A Professional's Guide to Campaigning for Public Office

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Paperback / softback

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Description

Over one billion dollars are spent in presidential election years on an expensive art form: political campaigns. Many political observers believe that at least half that amount is wasted. But which half? Edward Schwartzman answers that question based upon experience gained in seventy-five campaigns. Political Campaign Craftsmanship treats both the art and science of campaigning, describing the procedures basic to modern professional campaigning. This practical guide to campaigns covers the entire process and gives specific strategies for every phase.

Release date Australia

December 31st, 1988

Audience

General (US: Trade)

Contributor

Edited by III McDonald

Edition

3rd edition

Pages

368

Dimensions

152x229x20

ISBN-13

9780887387425

Product ID

5855318

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Political Campaign Craftsmanship

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