The word "position" has long been used in the field of social psychology. Now social psychologists are creating new theories on group positioning by studying everyday language and discourse and the application of some of these ideas has revealed the necessity of paying close attention to the local moral order within which both public and private intentional acts are performed. The study of local moral orders as ever-shifting patterns of rights and obligations of speaking and acting has come to be called by a new name - positioning theory - of which Rom HarrE is one of the leading exponents.In this book, Rom HarrE give a state of the art overview of positioning theory via contributions from some of the world's leading experts in the field.