An attractive and engaging book on the link between three key obsessions of the 20th century - sport, media and popular culture. *Looks at a popular area of interest. *Contains particularly strong material on issues of sport and identity. *Authors have a reputation in this area. *Bang up to date. *Attractive design incorporating photographs.

Table of Contents

*Sport, media and popular culture: Question of theory *All our yesterdays: A history of media sport *A sporting triangle: Television, sport and membership *Power games: Why sport matters in television *Who wants to be a millionaire? Media, sport and stardom *The race game: Sport, race and ethnicity *For men who play to win: Sport and gender *Games across frontiers: Mediated sport and national identity *Sports pages: Journalism and literature *Consuming sport: Fans, fandom and the audience *Conclusion: The state of play, sport in the new media age