✓Are you great with people? ✓Can you inspire them and make them understand their ideas? I sure hope so, because if you dominate social skills you are able to empathize with and influence others, having a pretty unfair advantage when compared to the common human. In this case, you understand and apply persuasion in your daily life even if you don't know it: Persuasion is natural for some, and they apply it without even realizing it, but for others, such as myself is something we need to study and practice to master... Fortunately, the reward is completely worth it, let me demonstrate: ★ Usually, Chief engineers in successful companies are not the best engineers, instead, they're the ones with the best people skills, who empower others and the team as a whole to work efficiently towards the company goals. ★ The most important characteristic of a successful entrepreneur is the ability to make others understand and fall in love with their idea and vision. If you have this ability you will be able to gather a great team of passionate professionals, all the investment you need, and a multitude of customers... ★ Great sales and negotiators are incredible with people, they're extremely empathic and worried about your needs and for sure very persuasive ★ Even in things as common as relationships, you need empathy, emotional intelligence, and people skills... This is what Persuasion is all about: become a master in dealing with people, make them value, and appreciate you and have the power to improve your life and the life of others around you! With persuasion, you will be able to get your dream job, create and maintain healthy relationships, and for sure deliver great speeches! So pick up this book and get to reading!