If you want to improve patient outcomes, have more influence, and impact more lives as a healthcare professional, something has to change.We live in a time when many patients do not follow the advice of their doctors. People are resistant to change, even when that change would improve their health and quality of life. Doctors often respond by providing more facts and information, but "logic" often proves surprisingly ineffective in getting people to change. This book digs into the science of how to make connections, influence decisions, and get patients to buy into change. The ability to do this effectively not only improves clinical outcomes for patients but improves financial outcomes for your practice as well. How do we move patients from hearing what we say to acting on it? The answer to that question is found in the pages of this book. What to Expect: - Science-backed strategies you can learn and apply to your exam process to be more influential with patients.- Discover how to ask questions that get people to want MORE information.- Learn the main obstacles people have to change, and how to overcome those obstacles.- Get patients to go from hearing information (nothing changes) to acting on information.- Ultimately, get more patients to say Yes!