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Principles Corporate Communication

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Principles Corporate Communication

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Paperback

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Principles Corporate Communication by Cees Van Riel
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Description

This work provides up-to-date, scientifically based models to analyze corporate image and corporate identity, plus techniques to improve the effectiveness of corporate communication programmes, planning and implementation. The book features a cross functional perspective, integrating theory from the public relations tradition, and marketing communications, and focuses on the interdependent relations between corporate strategy, corporate identity and corporate image. This work is intended for use on MBA and Masters-level corporate communications courses, and also for public relations, marketing communications and advertising courses.
Release date Australia
June 6th, 1995
Author
Contributor
Foreword by Wally Olins
Country of Publication
United States
Imprint
Financial TImes Prentice Hall
Pages
256
Dimensions
156x234x14
ISBN-13
9780131509962
Product ID
1761121

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