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Product Gems 1 by David Greenwood
Product Gems 1 by David Greenwood
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Product Gems 1

101 Science Experiments That Demonstrate How to Build Products People Love
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Description

How AT&T got customers to love them again, why Dollar Shave Club subscribers keep coming back for more, how Patagonia's use of organic cotton led to sales skyrocketing, and over 100 more examples of the psychology behind the most successful products ever created. Product Gems distils research from 73 behavioural science papers and case-studies into 111 bite-size "gems" that demonstrate the key techniques used by leading companies to build products people love.
Release date Australia
October 2nd, 2017
Audience
  • General (US: Trade)
Illustrations
Illustrations, black and white
Imprint
Independently Published
Pages
230
Publisher
Independently Published
Dimensions
152x229x12
ISBN-13
9781717704764
Product ID
28314278

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