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Product Innovation in the Global Fashion Industry on Hardback
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Product Innovation in the Global Fashion Industry

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Description

As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels—materials, style and product development—and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired. 

Author Biography:

Byoungho Jin is Putman and Hayes Distinguished Professor in the Department of Consumer, Apparel, and Retail Studies at the University of North Carolina, Greensboro, USA.  Elena Cedrola is Professor at the University of Macerata, Italy and Professor at the Catholic University of Milan, Italy.   
Release date Australia
November 28th, 2017
Audience
  • Professional & Vocational
Contributors
  • Edited by Byoungho Jin
  • Edited by Elena Cedrola
Edition
1st ed. 2018
Illustrations
14 Illustrations, color; 5 Illustrations, black and white; XIX, 145 p. 19 illus., 14 illus. in color.
Pages
145
ISBN-13
9781137523488
Product ID
26894271

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