"A must-read for anybody that wants to learn about the art and science of this role." - Jeevan Patil, Head of Product Marketing, Cisco Meraki "Whether you're starting out or are a product marketing leader already, this book will really help you [..] make an impact." - Anuneet Kumar, VP of Product Marketing, Salesforce Launch Products the Right Way. A comprehensive guide to product marketing - from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business. Whether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way. Product Marketing, Simplified covers: Understanding the customer journey Creating personas Building positioning statements Writing compelling messaging Building a go-to-market strategy Determining pricing and packaging Launching products Working with analysts and the press Enabling sales and creating demand Influencing the product roadmap