Product Planning Essentials

By:

Kenneth B Kahn

Format:

Paperback / softback

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Description

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialisation, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

Release date Australia

November 10th, 2000

Author

Kenneth B Kahn

Audience

Tertiary Education (US: College)

Pages

264

Dimensions

152x229x15

ISBN-13

9780761919995

Product ID

7568041

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