Professional Communication and Network Interaction

Name: Professional Communication and Network Interaction
SKU: 26692217
Price: 460.99 AUD
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A Rhetorical and Ethical Approach

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Format:

Hardback

Series:

Routledge Studies in Rhetoric and Communication

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Description

Digital technologies and social media have changed the processes, products, and interactions of professional communication, reshaping how, when, with whom, and where business professionals communicate. This book examines these changes by asking: How does rhetorical theory need to adapt and develop to address the changing practices of professional communication? Drawing from classical and contemporary rhetorical theory and from in-depth interviews with business professionals, the authors present a case-based approach for exploring the changing landscape of professional communication. The book develops a rhetorical theory based on networked interaction and rhetorical ethics: seeing professional communication as involving new kinds of networked interactions that require an integrated view of rhetoric and ethics. The book applies this frame to a variety of communication cases involving, for example, employee missteps on social media, corporate-consumer interactions, and the developing use of artificial intelligence agents (AI bots) to handle online communication.

Author Biography:

Heidi A. McKee is an Associate Professor in the Department of English at Miami University, USA. She also serves as the Roger and Joyce L. Howe Professor of Written Communication and the Director of the Howe Writing Initiative in the Farmer School of Business at Miami. James E. Porter is a Professor of Rhetoric and Professional Communication in the Armstrong Institute for Interactive Media Studies and the Department of English at Miami University, USA.

Release date Australia

June 8th, 2017

Author

Series

Routledge Studies in Rhetoric and Communication

Pages

234

Audience

Tertiary Education (US: College)

Illustrations

2 Tables, black and white; 12 Line drawings, black and white; 12 Illustrations, black and white

ISBN-13

9781138715219

Product ID

26692217

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