Why do we have such a crippling fear of failure? We desperately scramble to cover up mistakes, to avoid staggering shame and embarrassment. I'm here to tell you that failure isn't a dirty word! I believe in failing forward. I believe we can not only use our failures to elevate performance, but also share the invaluable lessons we learn, lifting up those around us. What if we normalized failure, even learned to embrace it? Could it be possible that our failures might be the very thing that connects us with others? Professional Failure encourages a remarkable change in mindset-one which will undoubtedly set you free. As you dig deeper into the concept of failure, you will uncover that what lies beneath the fear of failure is not an end, but a beautiful beginning.