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The Successful Transformation to Automated, Data-Driven Marketing in Real-Time
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Description



Author Biography

Oliver Busch is a profound insider and networker in the digital media scene. He dedicated his professional life to cross-channel media marketing ever since the early days of internet marketing back in the late 90s. Before joining Facebook in 2013, he served in several leading positions in agencies, media sales and with advertisers. Further, he has been engaged in different industry initiatives in and around the interactive advertising bureau iab. Transformation and adoption of digital innovation in marketing also forms a central theme in his work as a professional writer, speaker and moderator.
Release date Australia
April 15th, 2018
Audience
  • General (US: Trade)
Contributor
  • Edited by Oliver Busch
Illustrations
Illustrations, black and white
Imprint
Springer
Pages
292
Publisher
Springer
Dimensions
156x234x15
ISBN-13
9783319797212
Product ID
27849027

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