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Project Marketing by Milind Trivikram Phadtare
Project Marketing by Milind Trivikram Phadtare
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Project Marketing

A Practical Approach
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$76.99
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Description

This book is a comprehensive and practical guide to project marketing – a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings. The volume: • Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour. • Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts. • Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting/subcontracting firms to realize better pricing and project profitability. An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like.

Author Biography:

Milind Trivikram Phadtare is Senior Professor, National Institute of Construction Management and Research (NICMAR), Pune, India.
Release date Australia
December 30th, 2022
Audience
  • Professional & Vocational
Illustrations
4 Tables, black and white; 4 Line drawings, black and white; 26 Halftones, black and white; 30 Illustrations, black and white
Pages
104
ISBN-13
9780367350918
Product ID
35922894

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