Promoting Sustainable Living

Name: Promoting Sustainable Living
SKU: 22216527
Price: 451.99 AUD
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Sustainability as an Object of Desire

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Format:

Hardback

Series:

Routledge Studies in Sustainability

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Description

Current images of sustainability are often designed to instil fear and force change, not because we believe in it, but because we fear the consequences of inaction. Moving away from negative portrayals of sustainability, this book identifies the factors that motivate people to aspire towards sustainable living. It introduces the notion of sustainability as an "object of desire" that will allow people not to be scared of the future but rather to dream about it and look forward to a better quality of life. Tracing the history of major changes in our society that have dramatically altered our perceptions, beliefs and attitudes about sustainability, the book analyses the role of communications in persuading people of the benefits of sustainable living. It describes our current desires and dreams and explains why we need to change. Finally, the book suggests what could be done to not only make sustainability an object of desire, but also introduce hopes and dreams for a better future into our everyday lives. This inspiring and interdisciplinary book provides innovative insights for researchers, students and professionals in a range of disciplines, in particular environment and sustainability, sustainable marketing and advertising, and psychology.

Author Biography:

Justyna Karakiewicz is Associate Professor and Coordinator of the Master of Urban Design at the Faculty of Architecture Building and Planning, The University of Melbourne, Australia. Audrey Yue is Associate Professor at the School of Culture and Communication, The University of Melbourne, Australia. Angela Paladino is Associate Professor at the Department of Management and Marketing, The University of Melbourne, Australia.

Release date Australia

May 28th, 2015

Author

Audiences

Postgraduate, Research & Scholarly
Professional & Vocational

Illustrations

38 Line drawings, black and white; 1 Halftones, black and white; 39 Illustrations, black and white

Pages

218

Series

Routledge Studies in Sustainability

Dimensions

156x234x14

ISBN-13

9781138017832

Product ID

22216527

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