S�bastien L�on is a French, Los Angeles-based artist, designer, musician, and creative director. Initially trained as a marketing executive in Milan, Madrid, and New York, L�on created his pioneering curatorial practice in 2003. Inhabiting the intersection of culture and commerce, he orchestrated global artistic platforms for brands such as Diesel, Coca-Cola, and Starbucks, involving eclectic artists such as Banksy, Jaime Hayon, and Jim Carroll, and institutions including the Whitney Museum, the Palais de Tokyo, and the Dallas Symphony Orchestra. He is the author of Remastered (Gestalten), a book inviting 55 artists to reinterpret the Masters of Western painting, and the composer/writer of solo record Jeux d'Artifices produced by James Truman. He has been profiled in The Wall Street Journal, The New York Times, IdN, Surface Magazine, ID, Corriere della Sera (Italy), and NHK (Japan). He is a 2019 FGI Rising Star Award recipient. He received an MBA from SDA Bocconi in Milan.