Public Relations and Communication Management in Europe

Name: Public Relations and Communication Management in Europe
SKU: 5313421
Price: 244.99 AUD
Availability: InStock

A Nation-by-Nation Introduction to Public Relations Theory and Practice

Format:

Paperback / softback

Series:

Mouton Reader

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Description

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

Author Biography:

Betteke van Ruler is Professor at the University of Amsterdam, The Netherlands. Dejan Vercic is Assistant Professor at the University of Lubljana, Slovenia.

Release date Australia

March 25th, 2004

Audiences

Professional & Vocational
Tertiary Education (US: College)

Contributors

Edited by Betteke van Ruler
Edited by Dejan Vercic

Illustrations

5 Tables, black and white; 23 Illustrations, black and white

Pages

515

Series

Mouton Reader

Dimensions

155x230x29

ISBN-13

9783110176124

Product ID

5313421

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Public Relations and Communication Management in Europe

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