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Public Relations for Management Success on Hardback by Frank Jefkins
Public Relations for Management Success on Hardback by Frank Jefkins
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Public Relations for Management Success

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Description

Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time. Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.
Release date Australia
April 10th, 2018
Author
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Pages
148
ISBN-13
9781138571624
Product ID
28836073

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