Business & Economics Books:

Publishing for Profit

Successful Bottom-Line Management for Book Publishers

Format

Paperback

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Publishing for Profit: Successful Bottom-Line Management for Book Publishers by Thomas Woll
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Description

Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step--covering operations, financial, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, online marketing and sales, and e-book publishing, and provides new information about using financial information to make key management decisions. Highly practical forms and sample contracts are included for up-to-the-minute advice.

Author Biography

Thomas Woll is president of Cross River Publishing Consultants. He has held a variety of executive positions in publishing, including vice president of the professional and trade division of John Wiley & Sons; publisher of Storey Communications/Garden Way; and vice president and publisher of Rodale Press's book division. He lives in Katonah, New York. Dominique Raccah is the president and founder of Sourcebooks. She lives in Naperville, Illinois.
Release date Australia
January 1st, 2010
Author
Contributor
Foreword by Dominique Raccah
Country of Publication
United States
Illustrations
b/w illus
Imprint
Chicago Review Press
Pages
400
Dimensions
152x228x20
ISBN-13
9781556529979
Product ID
3503673

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