What many are calling Agile just isn't Agile. Misunderstanding leads to misapplication which leads to missed opportunities. Far too many organizations are doing the wrong things for the wrong reasons, and they don't even know it. In this book, you'll learn why others are choosing Agile and how they measure success, and why it's all wrong. You may see your own organization along the way. And that's a good thing. Recognition is the first step. Most define success up through delivery. It's process- and output-focused. Here's the thing: Value isn't in what you do. Value is in what is achieved as a result of what you do. What if Agile transformation was really about an enterprise-wide cultural transformation rooted in a mindset shift across the organization? What if Agile was about moving away from a project-mindset toward a product-mindset? And what if management was the key to that transformation? Pursuing Timeless Agility: the Path to Lasting Agile Transformation confronts the mistakes of "common wisdom" around Agile, challenges the prevailing mindset for what success looks like and smartly guides management, coaches, and transformation leaders toward Timeless Agility. What You Will Learn: The mistakes of "common wisdom" Which mistakes you are making What you do matters; but why you do it matters more Management is the key to Agile transformation How Mindset Transcends Methodology(TM) Practical and effective steps forward "Reading through the book it's easy to identify with the problems stated and then get a new perspective on the issue - and some possible solutions, or at least a new way to think about the problem." "I wish this book existed years ago when I worked for a company that desperately needed a culture shift." "Buy one book for yourself and one for your boss!" Why This Book is Different: Agile transformation is an enterprise-wide effort. It goes far beyond new frameworks and practices within software development teams. Rather, it is rooted in mindset and culture transformation that redefines what success looks like, which is why management and leadership are key to Agile transformation. "I see so many of the challenges my organization is facing in this book...This would be a great 'book club' book for your product team or program managers leading Agile transformation." "What you do matters; why you do it matters more." Agile is a mindset that enables organizations to continuously find better ways to do, experience, learn, and adjust so that they can discover and deliver the next right thing sooner. This book will help you achieve that objective and find appropriate ways to measure success. "This book should be required reading for leaders looking to implement Agile in their organizations." How the Book Flows: The first half of this book uses third-party data to define the problem by contrasting what Agile really is with what many think it is. It demonstrates the reasons why many choose Agile, and how they choose to "do" Agile, and how they have strayed from its true meaning and intent - better products. Using a series of relatable metaphorical examples and real case studies, the book helps management, leadership, coaches, and other transformation leaders understand where their current organizational values, mindset, and practices sit within that spectrum. The back half of the book guides the reader through proven approaches to getting their organization on track for lasting Agile (cultural) transformation; for Timeless Agility. The reader will learn how to assess their starting point, how to smartly transform teams and management to properly scale, and then how to identify and track success measures that provide useful context and value.