Business & Economics Books:

Re-Inventing the Book

Challenges from the Past for the Publishing Industry
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Format:

Paperback / softback
$243.99
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 3-4 weeks

Buy Now, Pay Later with:

4 payments of $61.00 with Afterpay Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 25 Jun - 5 Jul using International Courier

Description

Re-Inventing the Book: Challenges from the Past for the Publishing Industry chronicles the significant changes that have taken place in the publishing industry in the past few decades and how they have altered the publishing value chain and the structure of the industry itself. The book examines and discusses how most publishing values, aims, and strategies have been common since the Renaissance. It aims to provide a methodological framework, not only for the understanding, explanation, and interpretation of the current situation, but also for the development of new strategies. The book features an overview of the publishing industry as it appears today, showing innovative methods and trends, highlighting new opportunities created by information technologies, and identifying challenges. Values discussed include globalization, convergence, access to information, disintermediation, discoverability, innovation, reader engagement, co-creation, and aesthetics in publishing.

Author Biography:

Vice Rector for Academic Affairs, International Relations and Extraversion, Associate Professor (Dep. of Archives, Library Science and Museology), Ionian University. Dr Banou holds a Ph.D. on the ornamentation and illustration of Greek books printed in Italy during the Renaissance and the early Baroque era (Dep. of History, Ionian University, 2002). She has been a visiting lecturer in autumn 2014 at the Robert Gordon University, Aberdeen, Business School, Dep. of Information Management. Her main areas of research interests include publishing, book policy, current trends of the publishing industry, history of the book publishing industry, aesthetics of the printed book, reading policy, development of the publishing policy and of promotion strategies, art history of the printed book, and the impact of new technologies on the book publishing activity. She has presented papers in refereed journals and has participated at international conferences. Two monographs of her concerning the publishing industry have been published in Greek: Banou, Christina (2012), Gutenberg’s Next Step: the Publishing Companies in Greece at the Beginning of the 21st century, Athens: Papazisis Publishers. Banou, Christina (2008), Diachronic Features of the Publishing Industry in the Western World, Athens: Kotinos Publications.
Release date Australia
November 22nd, 2016
Audience
  • Professional & Vocational
Pages
163
Dimensions
152x229x9
ISBN-13
9780081012789
Product ID
25849963

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

Filed under...