Chock full of case studies, war stories and interviews with sales leaders, Rebirth of the Salesman provides a candid perspective on the multi-billion dollar sales industry. Each chapter focuses on a specific character trait for achieving sales mastery, providing concrete steps, for readers to develop their sales effectiveness and enhance their personal brand. At its heart, Rebirth of the Salesman is a concerted attempt to get to the heart of the question ever sales person and sales leader wants to better understand: "As salespeople, why do we really win and lose and what can we do about it?" In this book you'll find the answers to this and many other perplexing sales questions. Rebirth of the Salesman is the culmination of years of 1:1 customer conversations, qualitative and quantitative Win/Loss Reviews, hard fought wins and painful losses. It's also a testament to a small number of forward thinking businesses, brave enough to open up their sales processes to scrutiny and smart enough to place their customers at the very centre of their change initiatives. B Blending insights from opposing sides of the sales spectrum, Rebirth of the Salesman delivers an engaging, entertaining and inspiring read. Ultimately if this book helps reader to win just one more deal or avoid a single losing sales cycle, then it will have fulfilled its purpose.