R. S. Zaharna is an Associate Professor in the School of Communication and an affiliate Associate Professor in the School of International Service at the American University in Washington, DC. She has been one of the leading scholars in public diplomacy and was recently selected as a Research Fellow by the USC Center on Public Diplomacy. In addition to more than twenty years of teaching strategic communication, she has advised on communication projects for multinational corporations, governments, and international organizations, including the United Nations, World Bank, and USAID. Since 9/11 she has testified on several occasions before the US Congress and has addressed diplomatic audiences and military personnel in the United States and Europe on strategic communication and public diplomacy. Amelia Arsenault is Assistant Professor of Communication at Georgia State University, and the Media and Democracy Research fellow at the Center for Global Communication Studies at the Annenberg School for Communication, University of Pennsylvania. She specializes in collaboration and digital media strategies in public diplomacy. Ali Fisher is an advisor, strategist and author on methods of achieving influence in Public Diplomacy and Strategic Communication. He specializes in delivering insight into complex information ecosystems through network analysis. Ali has previously directed Mappa Mundi Consulting and the cultural relations think-tank, Counterpoint and worked as Associate Director of Digital Media Research at Intermedia. He has been lecturer in International Relations at Exeter University and received his Ph.D. at the University of Birmingham. His publications include Trails of Engagement (2010), and Collaborative Public Diplomacy (2012).