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Relationship Marketing in Professional Services on Hardback by Aino Halinen
Relationship Marketing in Professional Services on Hardback by Aino Halinen
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Relationship Marketing in Professional Services

A Study of Agency-Client Dynamics in the Advertising Sector
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Description

This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing. In a five-year 'fly on the wall' case study Aino Halinen explores the relationship between a Helsinki advertising agency and its international client. Written with clarity and insight, this book yields a rich topical harvest for advertising and other professional service sectors and will be an excellent source book for business school academics and advanced marketing students interested in processual research.
Release date Australia
November 14th, 1996
Author
Audiences
  • Postgraduate, Research & Scholarly
  • Undergraduate
Pages
388
Dimensions
156x234x23
ISBN-13
9780415146074
Product ID
2250455

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