Neil G MacArthur is Strategy Director at the Thought Leadership information technology [IT] analyst IDL www.idlworldwide.com, and is a veteran of B2B sales and marketing strategy and planning with software, hardware and service corporations worldwide. Neil was a founder member of the IBM Marketing School faculty, Course Director for Marketing Planning at the Chartered Institute of Marketing, and is today a Thought Leadership business analyst and consultant for enhancing IT Vendor sales and marketing productivity. In addition to being the founder of IDL based in North America and Europe, Neil developed the framework for achieving profitable IT Vendor business growth at low risk by using a Repeatable Solution Sales process. His continually updated streetwise approach to accelerating profitable IT business is sustained by many years of analyst experience "on the ground in challenging situations" working with IT corporations on sales and marketing strategy, planning and execution to achieve new business with high margins.