Reputation Risk Management and Corporate Sustainability

By:

Ayse Kucuk Yilmaz

Format:

Paperback / softback

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Description

The sustainability is a fundamental path that companies must follow to protect their reputation by a utilizing a holistic enterprise risk management approach. This book focuses how reputation risk management can be used to help manage the new emerging transformed reputational & sustainability risks currently facing corporations. Practical examples from the airline, airport and automotive business segments are presented in this book: Volkswagen AG, Lufthansa AG, Fraport AG and TAV Airport Holding. This book is addressed primarily to professionals, managers, academicians and researchers, but anyone with interest in contemporary issues in business and management.

Release date Australia

January 22nd, 2010

Author

Ayse Kucuk Yilmaz

Audience

General (US: Trade)

Pages

624

Dimensions

152x229x35

ISBN-13

9783838336282

Product ID

26993936

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