Design is everywhere. It influences how we live, what we wear, how we communicate, what we buy, and how we behave.
To design for the real world and define strategies rather than just implement them, you need to learn how to understand and solve complex, intricate and often unexpected problems. Research for Designers is the guide to this new, evidence-based creative process for anyone doing research in Design Studies or looking to develop their design research skills.
The book:
Takes an organized approach to walking you through the basics of research.
Highlights the importance of data.
Encourages you to think in a cross-disciplinary way.
Including interviews with 10 design experts from across the globe, this guide helps you put theory into practice and conduct successful design research.
Author Biography:
Gjoko Muratovski
Stanford University, USA
Gjoko Muratovski is an award-winning designer, researcher and innovation consultant working with a wide range of universities, Fortune 500 companies, NGO’s, and various governments from around the world. Throughout his career, he has held numerous leadership and high-profile appointments at various academic and professional institutions. He holds a PhD in Design Research and Corporate Communication Strategies.
Currently, Muratovski is working with the Institute for Innovation in Developing Economies at Stanford University (USA) on the introduction of design-led innovation strategies in Africa and South Asia. In addition to this, he has numerous other academic affiliations such as inaugural Scholar-in-Residence at Frank Lloyd Wright’s Fallingwater Institute (USA), Visiting Professor at the Copenhagen Business School (Denmark), Visiting Professor at the University of Zagreb (Croatia), Guest Professor at Tongji University (China), Adjunct Professor at the Queensland University of Technology (Australia), and Research Investigator with the University of Delhi (India) and Harvard University (USA).
His other appointments include Scientific Expert for the Ministry of Education, University and Research (Italy), Business Consultant for the Ministry of Economy and Industry (Israel), High-End Foreign Expert with the State Administration (China) and Advisor to the White House Presidential Innovation Fellows Program (USA).
Over the years, he worked with organizations ranging from the US Federal Government, Australian State Governments, NASA, World Health Organization, UNESCO, and Greenpeace to Johnson & Johnson, P&G, Toyota, Ford, General Motors, Fiat Chrysler Automobiles, Amazon, and Facebook. Currently, he is working with the International Space Station (ISS) on matters related to commercializing space research, and with the World Design Organization (WDO) and IBM Design (USA) on defining the future of design education.
For his contributions to the field of design, he was elected as the Fellow of the Designers Institute (New Zealand) and Fellow of the Design Research Society (UK). Muratovski is an invited member of the Forbes Councils (USA), Yale Higher Education Leadership Summit (USA), and the Oxford Digital Leaders Network (UK).
Between 2016 and 2021, Muratovski also served as the inaugural Endowed Chair and Director of The Myron E. Ullman, Jr. School of Design and he led the school through a transformative period of change. Originally founded in 1869, the Ullman School of Design at the University of Cincinnati is the oldest university-based design school in the USA.
Authors website:
https://www.linkedin.com/in/gjokomuratovski/
