Digital transformation ruins more careers than it makes Respect the Weeds offers a holistic, yet pragmatic roadmap for digital transformation, designed to provide you with the insights you need to get out of your comfort zone and make the hard decisions required to drive your business model forward. In this book you will find: A new perspective on undaunted leadership principles, from conveying humility and authenticity, to building trust, creativity, and positivity A navigation tool for applying these principles toward a desired outcome, including how to mitigate organizational doubt with strong vision setting A step-by-step guide to creating a unique industry point of view that drives portfolio innovation and desired outcomes Thoughtful leaders like you seek to continually challenge themselves to dig deep and find the conviction to set and stick to a plan... ...to respect your inner weed that will always find a way to thrive even in the most hostile environment. Adan K. Pope A venerated technologist and serial CTO, Adan trusts that the answers to your most difficult challenges exist somewhere in your marketplace and he makes it his mission to help you chart your path to success. If you're a CEO, you turn to Adan when technology hype starts to look more like a panacea than an enabler. If you're his peer, he will run toward the fire with you as you try to reinvent your business. If you're a team leader, he will show you how to make informed judgments so you can confidently drive measurable business performance. Peter J. Buonfiglio Peter is the guy you go to when you begin to realize that "you don't know what you don't know." He is the guy you want with you when you are staring into the open pit of uncertainty that you will surely face at times of disruption and challenge. He is the thick-skinned, "let's figure this out," pragmatic New Yorker whose thoughtfully researched counsel steadfastly rings true. Peter suffers no fools and goes where the facts take him and expects the same of those around him. Explore Taraxa Labs at taraxalabsllc.com.