Do you need more sales through your online store? Retail Shock Therapy is packed with the latest insights into how you can win customers online. It provides a roadmap for you to objectively analyze your online business products and services and shows you the best way to jump-start your sales. No matter what you sell online, this practical book offers you: A crash course in how to dramatically increase your online sales. The three most effective ways to "provoke" your prospects into buying. Simple advertising techniques that can open up a whole new audience for your products and services. Tips for how to keep reminding buyers that you're there until they're ready to open their wallets again. Sample headlines and slogans for websites, landing pages, emails and ads.