Bodo B. Schlegelmilch is Chair of the Association of MBAs [AMBA] and Business Graduates Association [BGA] and heads the Institute for International Marketing Management at WU Vienna. For more than 10 years, he served as founding Dean of the WU Executive Academy. Starting at Deutsche Bank and Procter & Gamble, he continued his career at the University of Edinburgh and the University of California, Berkeley. Professorships at the University of Wales (UK) and at Thunderbird School of Global Management (USA) followed. Bodo serves on business school advisory boards in Europe and Asia. He taught in over 30 countries on six continents, and his research interests span from international marketing strategy to CSR. He published in leading academic journals, such as the Strategic Management Journal, Journal of International Business Studies and Journal of the Academy of Marketing Science. Bodo was Editor-in-Chief of the Journal of International Marketing and served on the editorial boards of the Journal of Marketing, the International Journal of Research in Marketing and many others. Initially educated in Germany, Bodo obtained two doctorates (in International Marketing Strategy and CSR) from the University of Manchester (UK) and an honorary Ph.D. from Thammasat University (Thailand). Ilona Szőcs is Assistant Professor at the Chair of International Marketing at University of Vienna (Austria). She holds a PhD in International Marketing Management from Vienna University of Economics and Business (WU, Austria), an MSc in International Business from D’Youville College (USA), and an MSc in Tourism Management from University of Economics in Bratislava (Slovakia). Previously she held positions at WU, Webster Vienna Private University, and Free University of Bozen-Bolzano (Italy). Before joining academia, she worked in management consulting, corporate marketing, and in business agencies supporting small and medium-sized enterprises. Ilona’s research focuses on corporate social responsibility, sustainability & culture, and consumer behavior. Her work appeared in internationally renowned journals such as the Journal of the Academy of Marketing Science, Journal of World Business, Journal of Cleaner Production, and Electronic Commerce Research and Applications, as well as in books, such as the Handbook on Ethics and Marketing by Edward Elgar Publishing, and The New Role of Regional Management by Palgrave Macmillan. Ilona serves as an ad-hoc reviewer for Business Ethics Quarterly, Journal of Business Research, Cross Cultural & Strategic Management, and Journal of Business Ethics.