Business & Economics Books:

Rethinking Marketing

The Entrepreneurial Imperative

Format

Paperback

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Rethinking Marketing by Minet Schindehutte
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Description

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a what if? compass in which the emphasis is on asking the right questions, rather than finding the right answers.For entrepreneurs looking to make sense of the many new contributions that have redefined marketing. NOTE: The print may appear lighter in some copies due to the print method used. "
Release date Australia
January 2nd, 2008
Country of Publication
United States
Edition
United States ed
Imprint
Prentice Hall
Pages
384
Dimensions
154x230x20
ISBN-13
9780132393898
Product ID
2221968

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