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Rethinking Marketing by Minet Schindehutte

Rethinking Marketing by Minet Schindehutte

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Rethinking Marketing

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Rethinking Marketing

The Entrepreneurial Imperative

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Format:

Paperback / softback

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Description

For undergraduate and graduate courses in marketing and entrepreneurship. This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.

Release date Australia

February 7th, 2008

Author

Audience

Professional & Vocational

Pages

384

Dimensions

154x230x20

ISBN-13

9780132393898

Product ID

2221968

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