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This book explores the concept of reverse entrepreneurship, providing real-life examples of innovative start-ups and ventures hoping to internationalize. Traditionally, entrepreneurial ideas have flowed from developed countries to emerging markets. This book, however, examines entrepreneurial ideas flowing in the opposite direction, with case studies from organizations that were initially launched in emerging markets. With a specific focus on Latin America, the cases examine the experiences of entrepreneurs and reveal much-needed strategies for entry into developed markets. This book will undoubtedly be useful to both academics and practitioners as it covers a wide range of industries, products and services and takes a closer look at market platforms and high-impact entrepreneurship. Providing a valuable contribution to a relatively unexplored area, this is a compelling collection of insights into reverse entrepreneurship which presents practical solutions for entrepreneurs looking to expand their businesses in the future.
Pavel Reyes-Mercado is a member of Associate Faculty at Anahuac University, Mexico, having previously studied at EGADE Business School. He has held positions at Alcatel, Coca-Cola Femsa and HSBC bank, and his research interests revolve around innovation, technology-enabled marketing and entrepreneurial marketing.
Guillermo Jesus Larios-Hernandez is a member of Associate Faculty and Entrepreneurship Coordinator at Anahuac University, Mexico and previously studied at the National Autonomous University of Mexico (UNAM). He has professional experience working at Siemens, AT&T-Alestra and Global Affairs Canada. He is interested in researching entrepreneurship, innovation and technology, the digital economy and ICT.
Release date Australia
September 22nd, 2018
Edited by Guillermo Jesus Larios-Hernandez
Edited by Pavel Reyes-Mercado
Country of Publication
1st ed. 2019
20 Illustrations, black and white; XV, 136 p. 20 illus.
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