Rodgers and Hammerstein's first collaboration remains, in many ways, their most innovative, setting the standards and rules of modern musical theatre. In a Western territory just after the turn of the 20th century, a high-spirited rivalry between local farmers and cowboys provides a colorful background for Curly, a charming cowboy, and Laurey, a feisty farm girl, to play out their love story. Their romantic journey, as bumpy as a surrey ride down a country road, contrasts with the comic exploits of brazen Ado Annie and hapless Will Parker in a musical adventure embracing hope, determination and the promise of a new land. Oklahoma! opened at the St. James Theatre on Broadway on March 31, 1943. At that time, the longest-running show in Broadway history had run for three years. Oklahoma! surpassed that record by two more years, running for a marathon 2,212 performances. The US national tour played for an unprecedented ten and a half years, visiting every single state and playing before a combined audience of more than 10 million people. In 1947, Oklahoma! opened at the Theatre Royal, Drury Lane, London, where it ran for 1,548 performances, the longest run of any show up to that time in the 267-year history of the theatre. In 1953, the Oklahoma State Legislature named "Oklahoma" the official state song. In 1955, the motion picture version of Oklahoma!, starring Gordon MacRae and Shirley Jones and produced by Rodgers and Hammerstein, was released to great success.