The characterization, as much as possible, of the production process in the historic frame where it developed provide us with a clear understanding of the factors leading to the creation of a craft pottery neighbourhood closely linked to the municipium Isturgi Triumphale (Los Villares de Andujar, Jaen, Espana), and to the development of its intense activity of ceramic production throughout the I and II centuries AD. The rationale of this study is to reconcile and armonize a logic structure derived from a starting hypothesis, with the application of a wide range of estimation methodologies (anthropology, ethnoarcheology, archaeometry, etc.), determined by the nature and integral vocation of a dissertation with the characteristics that we propose. The work, organised in seven chapters, is arranged around two main themes: chapters 2 and 3 refer to the combined factors that lead to the creation of a ceramic manufacturing settlement such as we found on Los Villares de Andujar, i.e. the physical factors in the form of material resources and the geographical factors in the form of markets and product distribution derived from the location within the province; chapters 4 and 5 go into detail on the specialization and indi- vidualization of the techniques applied for the manufacturing of vases, its development and evolution through time by means of the characterization of the production of the Isturgitan workshops."