A visual icon and a global phenomenon The Rubik’s Cube was invented in 1974 by Ernő Rubik, a Hungarian architecture professor. Rubik later used the Cube as a learning exercise to teach his students about three-dimensional spaces. Little did he know his “Magic Cube” (as he originally named it) would become one of the most famous puzzles of all time! A visual icon and a global phenomenon By the 1980s, the Rubik’s Cube was a worldwide craze, selling millions every year and cementing its pop culture legacy. It featured in – among many others – The Simpsons, The Big Bang Theory, a Spice Girls video and major Hollywood movies: the six famous colours were everywhere. The popularity of the Rubik’s Cube continued – and continues – to grow around the world. Harry Styles featured the Cube in the visuals (and merch!) for his last tour, and it appeared in Spider-Man: Into the Spider-verse, as well as Young Sheldon, Disney’s Moon Knight and Wednesday on Netflix. Today, the Rubik’s Cube is acknowledged as one of the most beloved toys of all time. Each year, millions are sold, solved, and shared among friends, families and puzzle seekers alike. Perfect for all fans of the Cube, this is a vibrant celebration of this iconic toy, with great quotes, fascinating stats and facts, fun photos and plenty of nostalgia inside.