Any potential customer will resist in front of a salesman: and for that.How to react to an objection? What are the different types of objections ? In this book, we will discuss the main categories of objections and learn how to respond to the most common objections and overcome them more easily. You will then be able to avoid unpleasant situations and deal with unsettling customers or buyers.This book is unique because it will give you a European point of view on how to overcome objections. Its style and approach is complementary to the books you are used to.Content of the book: Why are there objections?The real objections- The client tells you that he's not convinced- The customer tells you that he doesn't understand how the product is going to help him- The client tells you that he needs to think- The client tells you that he needs to talk to someone before he decides- The client tells you he wants to analyze the competition first.- The customer asks you what your competitors are doingStatus quo objections- The customer tells you that he already has a supplier and that he is happy with it.- The customer tells you that he already has a supplier and that he has a good relationship with him.- The client tells you he's working with your competitor...- The client tells you he doesn't need anything.- The client tells you that he's not interested.Postponing- The client tells you he doesn't have time to see you.- The client tells you that now is not the time, that you should call back later or that you should call back in a few months.- The customer asks you to send documentation prior to the interview.- The customer asks you for documentation after the interviewPrice objections- Put the price in perspective- Chunk the price- Sell at a higher price- Add up the gains- Lower your price- I don't have enough money or I don't have a budget...Other objections- Silent objections- Tactical objections- Unsubstantiated objections- It is my policy never to sign for the first time...- Objections that do not deserve a responseConclusion