Planet Earth is a minuscule part of our galaxy, the Milky Way, and the only place where we humans can practically live. We all know this, but why are we so slow to fix the major environmental issues which are degrading the quality of life on this one planet? Here Dr Duncan Rouch, Dr David Smith and Professor Andrew Ball answer this question, with an exciting novel response that digs down to explain how we got to this impasse. They also discuss a clear innovative forward strategy, based on a new inclusive definition of environments, that brings in agriculture and industrial companies as key stakeholders for conserving the environment. Anyone interested in environmental problems, including people in agriculture, industry and government, should read this book.