This book explores the extent to which self-praise is acceptable in both offline and online contexts, across different genres, platforms, and cultural backgrounds. The data analyzed encompass both naturally occurring (daily conversation as well as institutional talk) and elicited (experiments and interviews) types, and are explored at both quantitative and qualitative levels to offer a relatively systematic and comprehensive inquiry into self-praise as social (inter)action. Contributors to this book not only draw on traditional politeness theories but are also informed by social psychology, interactional sociolinguistics, CMC, and (multimodal) discourse analysis. They are inspired by pragmatics but also go beyond to ground their studies within locally situated cultural contexts, most of which are under-presented in the current academic world. Their efforts substantiate the fact that self-praise is most worthy of intensive analytic attention. This book appeals to students and researchers in the field and contributes to the way communication is facilitated through different ways of deploying linguistic and interactional resources.