Stephen Key is an award-winning inventor, a renowned intellectual property strategist, a successful entrepreneur, and a best-selling author. The more than 20 products he has licensed over the past 35 years have sold in Walmart, 7-Eleven, and Disney stores and theme parks worldwide, as well as been endorsed by Michael Jordan, Alex Trebek, and Taylor Swift. Along with business partner Andrew Krauss, Stephen co-founded inventRight, a company dedicated to teaching inventors, entrepreneurs, and anyone with an idea how to build wealth through licensing. Tim Ferriss, best-selling author of The 4-Hour Workweek, was an early student of his. He is also the Chief Technical Officer of SpinLabel Technologies. Key's first book, One Simple Idea: How to Turn Your Dreams Into a Licensing Goldmine While Letting Others Do The Work, was published by McGraw-Hill in March 2011. It has since been translated into five other languages as well as consistently ranks first in books about small business marketing. His highly anticipated second book, One Simple Idea for Startups and Entrepreneurs, is a must-read for aspiring do-it-yourself businessmen. He is also the author of The Licensing Lifestyle, a weekly column for Inc.com, as well as a long-standing contributor to Entrepreneur.com.