Sellers of Dreams

Fifty years of the advertising of beauty products 1920-1970

By:

Ruth Artmonsky

Format:

Paperback / softback

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Description

From the latter part of the 19th century there was a fever of experiment resulting in the development of what were to become brand-named beauty products. Some manufacturers were generally interested in producing 'healthy' products that could beautify without harming; others were chancers climbing on the band wagon. Most beauty product manufacturers started with one or two specialised products - for the hair or nails or skin - but eventually all involved in the beauty industry seemed to be selling everything - from lipsticks to false eye lashes; minnows in the industry were swallowed up by whales. Advertising for beauty products moved with social trends - from flapper girl to Carnaby Street Twiggy lookalikes. Gullible consumers were offered solutions to achieving their dreams - to look forever young, to attract attention, to land Mr. or Mrs. Right. Sellers of Dreams charts the advertiser's skills in promising dreams would come true. 284 colour illustrations

Release date Australia

December 7th, 2020

Author

Ruth Artmonsky

Audience

General (US: Trade)

Illustrations

284 Illustrations, color

Pages

284

ISBN-13

9781916384521

Product ID

35134954

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