Franny Goodrich offers no apology for ruffled feathers or a few raised eyebrows within a multi- billion dollar Fitness and Weight-loss Industry ("An industry that shamelessly sells false hope and empty promises to a mostly uninformed public"). Goodrich released his first book, 'Diet, Exercise, & Weight-loss Bullshit Exposed!' in 2010. The book was acclaimed by Health and Medical Professionals for being an easy-to-understand, yet scientifically accurate collection of diet, weight-loss and exercise information. In 2017 this book was revised and re-titled, "SEX, LIES & DUMBBELLS." It is Co-Authored by David Goodrich, a successful Sports Coach in Massachusetts. Franny Goodrich credits Dr. David Costill, the former Head of Human Performance at Ball State University, with igniting his passion for the science of exercise and athletic performance. Goodrich is a former national-level track and field athlete and Natural-Bodybuilding Competitor. In 1990 he founded the North Carolina-based fitness club chain "World Famous Big Ape Gym." Franny and David Goodrich's latest project is a joint-venture to develop workshops based on topics discussed in their book. They are committed to keeping the general public informed about Fitness and Weight-Loss Industry frauds, lies, and scams.