Here is the story of how the Sex Pistols shocked and shamed EMI – the UK’s most revered and profitable record company – and ended up GBP40,000 the richer thanks to manager Malcolm McLaren’s cunning business strategy. Author Brian Southall is the former EMI PR executive who was there during the whole infamous Ex Pistols/EMI affair. Now, he’s telling the whole story. From EMI’s signing of the Pistols in September 1976, through the notorious swearing incident on Thames Television’s Today programme, to the band’s extreme behaviour at London’s Heathrow airport that resulted in EMI severing their 90-day-old contract. “I don’t understand it,” Johnny Rotten said that the time. “All we’re trying to do is destroy everything.”