Shakespeare's Cultural Capital

Name: Shakespeare's Cultural Capital
SKU: 24620613
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His Economic Impact from the Sixteenth to the Twenty-first Century

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Description

Shakespeare is a cultural phenomenon and arguably the most renowned playwright in history. In this edited collection, Shellard and Keenan bring together a collection of essays from international scholars that examine the direct and indirect economic and cultural impact of Shakespeare in the marketplace in the UK and beyond. From the marketing of Shakespeare’s plays on and off stage, to the wider impact of Shakespeare in fields such as education, and the commercial use of Shakespeare as a brand in the advertising and tourist industries, this volume makes an important contribution to our understanding of the Shakespeare industry 400 years after his death. With a foreword from the celebrated cultural economist Bruno Frey and nine essays exploring the cultural and economic impact of Shakespeare in his own day and the present, Shakespeare’s Cultural Capital forms a unique offering to the study of cultural economics and Shakespeare.

Author Biography:

Professor Dominic Shellard is the vice-chancellor of De Montfort University, Leicester, UK and an expert on post-war British Theatre. He is the author of nine books and the leader of the British Library Theatre Archive Project. He authored the Arts Council England project Economic Impact Study of UK Theatre and An Economic Impact Study of Welsh National Opera within Wales. Dr Siobhan Keenan is a reader in Shakespeare and Renaissance Literature at De Montfort University, Leicester, UK. She has published widely on early modern theatre history and is the author of several books, including Travelling Players in Shakespeare’s England (Palgrave Macmillan, 2002) and Acting Companies and Their Plays in Shakespeare’s London.

Release date Australia

March 24th, 2016

Audiences

Professional & Vocational
Tertiary Education (US: College)

Contributors

Edited by Dominic Shellard
Edited by Siobhan Keenan

Edition

1st ed. 2016

Illustrations

XIII, 187 p.

Pages

187

Dimensions

148x210x13

ISBN-13

9781137583147

Product ID

24620613

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