EUGENE MARLOW, Ph.D., is Professor at Baruch College (City University of New York) and founder and president of Media Enterprises, a New York based television and radio production and consulting company. He has been involved with media for over 25 years--as a marionetteer, stage manager, adio producer and announcer, author, scriptwriter, musician and composer, stage, film, and television producer/director and educator. EUGENE SECUNDA, Ph.D., is an Assistant Professor at Baruch College (CUNY) and heads his own consulting company. He has spent the last 25 years as a senior executive in several large advertising and public relations agencies. An active speaker and professional magazine writer, he specializes in subjects relating to the home video, marketing, advertising, public relations, and television industries. He frequently appears on television news shows, discussing media and marketing-related topics.