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Shortcut by John Pollack
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Shortcut

How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas
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Description

From the meatpacking plants that inspired Henry Ford's first moving assembly line, to the domino theory that lead America into Vietnam, to the bicycle of the mind' that Steve Jobs envisioned as the Macintosh computer, analogies have played a dynamic role in shaping the world around us. In Shortcut, Pollack explores this territory with engaging stories, surprising examples and a practical method to evaluate the truth or effectiveness of any analogy. Shortcut will improve critical thinking, enhance creativity and offer a fresh approach to the nature of ideas.'

Author Biography:

John Pollack, who won the 1995 O. Henry Pun-Off World Championships, was a presidential speechwriter for Bill Clinton. Earlier, he worked as a foreign correspondent in Spain, as a field assistant in Antarctica, and as a strolling violinist on Mackinac Island. His books include The Pun Also Rises- How the Humble Pun Revolutionized Language, Changed History, and Made Wordplay More Than Some Antics, Cork Boat- A True Story of the Unlikeliest Boat Ever Built, and The World on a String- How to Become a Freelance Foreign Correspondent. He lives in New York City.
Release date Australia
September 29th, 2015
Author
Audience
  • General (US: Trade)
Pages
256
Dimensions
140x210x18
ISBN-13
9781592409471
Product ID
23052178

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