Ella has worked in a variety of roles, from academic lecturing to TV presenting. In the corporate world her focus was originally in sales and marketing, working with internationals in brand management, and more recently in business coaching and personal development. After graduating from St. John's Oxford in Philosophy & Theology she quickly attained MCIM and then pursued a range of stress management qualifications. One of the techniques she uses with clients is to help them to write, or to re-write, their 'story', and this has now become the basis for 'Silicon Tales' - a collection of modern fairytales that help the reader to explore some of life's challenges and changes, in a creative, succinct and impactful way. Ella's passion is to promote 'self help' to those who are most scathing about it. So was she. But now she's as likely to be seen writing a story in a canal side pub in Warwickshire as she is to be seen suited in a city meeting. She lives on the Grand Union canal when in the UK.