In business there are two types of people. The first type struggle, scrape and have all sorts of issues. They pray and, every so often, a great prospect comes along, and most of the time, not so much... The second type understand another option - Silver Bullet Marketing - how to build your very own Money Making Marketing Machine. In Dr Malcolm's book, you will discover The power of Marketing Avatars and how they can work magic across your Marketing Machine The 11 Essential Elements of a Money Making Marketing Machine they don't teach in school Why the approach most people take to marketing is exactly backwards and what to do differently The 9 Principles that transform your Marketing from unrelated pieces that don't fit well into an integrated whole that purrs with customer attracting power Why your marketing seems to fall on deaf ears (they actually are ignoring you) By the end of Silver Bullet Marketing - you will know how to target the exact market you are trying to reach, how to craft a powerful message for them to hear, and how to reach through the automatic filters to capture the hearts (and wallets) of the people who want to buy from you more than anyone else