Yvon Chouinard, a noted fly fisher (chosen by Fly, Rod, and Reel as Angler of the Year in 2009) and environmentalist, is the founder and owner of Patagonia, Inc. He cofounded, with Craig Mathews, 1% for the Planet, a group of businesses giving back to the environment. He lives in Ventura, CA and Moose Jaw, Wyoming. Craig Mathews, with his wife, Jackie, is the owner and founder of Blue Ribbon Flies, a retail fly fishing outfitter base in West Yellowstone, Montana. Craig has authored five books on fly fishing in the western United States and Yellowstone National Park and is renowned as an expert fly fishing guide. Mauro Mazzo is an FFF Certified Master and THCI Casting Instructor, and he writes and photographs on a regular basis for European fly fishing magazines. He has fished around the globe, from the Italian Alps to Himachal Pradesh, from Cuba to the Kola Peninsula. He lives in Milan, Italy. James Prosek is an American artist, writer, and naturalist. Along with Yvon Chouinard, he is the found of World Trout Initiative. Prosek has published 11 books, his first in 1996 whiles studying at Yale. He lives and works in Easton, Connecticut. Russell Chatham is a contemporary American landscape artist. He is the author or contributor to several books on fly fishing.